The Postal Service is moving Informed Delivery out of the test phase it has been in for months into national availability in April and May. Now people can see what’s coming in their mailbox today, and mailers can deliver an image and a link so the recipient can act on the mail even before it is delivered. The USPS has been doing its best to add value to mail and make sure it stays relevant in an increasingly electronic world. Mailers want to get the benefits of direct mail while connecting with people on their mobile devices. I think it makes sense for all mailers to sign up to start seeing this new service in action for the mail coming into their home. You can do that here: https://inform
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